The Social Audit
Most of us treat social media like a treadmill. We post, we hope, we repeat. Weeks turn into months, and one day we realise our bio is out of date, our link is broken, and we can't remember what our content was meant to achieve.
This handbook fixes that. A social media audit is a regular health check of your profiles, content and results. It shows you what is working, what is not, and what to do next. It does not need expensive software or a marketing degree. It needs an hour, a coffee and a willingness to look at your accounts the way a brand-new customer would.
Who this is for: Small business owners, creators, in-house marketers and anyone running their own socials who wants an achievable approach.
How to use it: Work through the chapters in order, one platform at a time. Each chapter ends with an action checklist. Tick things off, make notes in the margins, and finish with the 30-day plan at the end.
